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Updated: 51 weeks 6 days ago

A Content Personalization Primer

Wed, 07/25/2018 - 20:45

If you build or manage public-facing websites, you've almost certainly heard the excited buzz around personalization technology. Content marketers, enthusiastic CEOs, and product vendors all seem to agree that customizing articles, product pitches, and support materials to each visitor's interests — and delivering them at just the right time — is the new key to success.

Content personalization for the web isn't new, and the latest wave of excitement isn't all hype; unfortunately, the reality on the ground rarely lives up to the promise of a well-produced sales demo. Building a realistic personalization strategy for your website, publishing platform, or digital project requires chewing on several foundational questions long before any high-end products or algorithms enter the picture.

The good news is that those core issues are more straightforward than you might think. In working with large and small clients on content tailoring and personalization projects, we've found that focusing on four key issues can make a huge difference.

1. Signals: Information You Have Right Now

A lot of conversations about personalization focus on interesting and novel things that we can discover about a website visitor: where they're currently located, whether they're a frequent visitor or a first-timer, whether they're on a mobile device, and so on. Before you can reliably personalize content for a given user, you must be able to identify them using the signals you have at your disposal. For example, building a custom version of your website that's displayed if someone is inside your brick-and-mortar store sounds great, but it's useless if you can't reliably determine whether they're inside your store or just in the same neighborhood.

Context

The simplest and most common kinds of signals are contextual information about a user's current interaction with your content. Their current web browser, the topic of the article they're reading, whether they're using a mobile device, their time zone, the current date, and so on are easy to determine in any publishing system worth its salt. These small bits of information are rarely enough to drive complex content targeting, but they can still be used effectively. Bestbuy.com, for example, uses visitor location data to enhance their navigation menu with information about their closest store, even if you've never visited before.

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Moving beyond transient contextual cues requires knowing (and remembering) who the current visitor is. Tracking identity doesn't necessarily mean storing personal information about them: it can be as simple as storing a cookie on their browser to keep track of their last visit. At the other end of the spectrum, sites that want to encourage long-term return visits, or require payment information for products or services, usually allow users to create an account with a profile. That account becomes their identity, and tracking (or simply asking for) their preferences is a rich source of personalization signals. Employee intranets or campus networks that use single-sign on services for authentication have already solved the underlying "identity" problem — and usually have a large pool of user information accessible to personalization tools via APIs.

Behavior

Once you can identify a user reliably, tracking their actions over multiple visits can help build a more accurate picture of what they're looking for. Common scenarios include tracking what topics they read about most, which products they tend to purchase (or browse and reject), whether they prefer to visit in the morning or late at night, and so on. As with most of the building blocks of personalization, it's important to remember that this data is a limited view of what's happening: it tracks what they do, not necessarily what they want or need. Content Strategist, Karen McGrane sometimes tells the story of a bank whose analytics suggested that no one used their the site's "Find an ATM" tool. Further investigation revealed that the feature was broken; users had learned to ignore it, even though they wanted the information.

Consumer Databases

Some information is impossible to determine from easily available signals — which leads us to the sketchy side of the personalization tracks. Your current visitor's salary, their political views, whether they're trying to have a child, and whether they're looking for a new job are all (thankfully) tough to figure out from simple signals. Third-party marketing agencies and advertising networks, though, are often willing to sell access to their databases of consumer information. By using tools like browser fingerprinting, these services can locate your visitors in their databases, allowing your users to be targeted for extremely tailored messages.

The downside, of course, is that it's easy to slide into practices that unsettle your audience rather than engaging them. Increasingly, privacy-conscious users resent the "unearned intimacy" of personalization that's obviously based on information they didn't choose to give you. Europe's GPDR, a comprehensive set of personal data-protection regulations in effect since May 2018, can also make these aggressive targeting strategies legally dangerous. When in doubt, stick to data you can gather yourself and consult your lawyer. Maybe an ethicist, too.

2. Segments: Conclusions You Draw Based on Your Information

Individually, few of the individual signals we've talked about so far are useful enough to build a personalization strategy around. Collectively, though, all of them can be overwhelming: building targeted content for every combination of them would require millions of variations for each piece of content. Segmenting is the process of identifying particular audiences for your tailored content, and determining which signals you'll use to identify them.

It's easy to assume the segments you divide your audience into will correspond to user personas or demographic groups, but different approaches are often more useful for content personalization. Knowing that someone is a frequent flyer in their early 30s, for example, might be less useful for crafting targeted messages than knowing that they're currently traveling.

On several recent projects, we've seen success in tailoring custom content for scenarios and tasks rather than audience demographics or broad user personas. Looking at users through lenses like "Friend of a customer," "browsing for ideas" or "comparison-shopper" may require a different set of signals, but the usefulness of the resulting segments can be much higher.

Radical Truth

It's hard to overstate the importance of honesty at this point: specifically, honesty with yourself about the real-world reliability of your signal data and the validity of the assumptions you're drawing from it. Taking a visitor's location into account when they search for a restaurant is great, but it only works if they explicitly allow your site to access their location. Refusing to deal with spotty signal data gracefully often results in badly personalized content that's even less helpful than the "generic" alternative. Similarly, treating visitors as "travelers" if they use a mobile web browser is a bad assumption drawn from good data, and the results can be just as counterproductive.

3. Reactions: Actions You Take Based on Your Conclusions

In isolation, this aspect of the personalization puzzle seems like a no-brainer. Everyone has ideas about what they'd love to change on their site to make it appeal to specific audiences better, or make it perform more effectively in certain stress cases. It's exciting stuff — and often overwhelming. Without ruthless prioritization and carefully phased roll-outs, it's easy to triple or quadruple the amount of content that an already-overworked editorial team must produce. If your existing content and marketing assets aren't built from consistent and well-structured content, time-consuming "content retrofits" are often necessary as well.

Incentivization

The ever-popular coupon code is a staple of e-Commerce sites, but offering your audience incentives based on signal and segmenting data can cover a much broader range of tactics. Giving product discounts based on time from last purchase and giving frequent visitors early access to new content can help increase long-term business, for example. Creating core content for a broad audience, then inserting special deals and tailored calls to action, can also be easier than building custom content for each scenario.

Recommendation

Very little of the content on your site is meant to be a user's final destination. Whether you're steering them towards the purchase of a subscription service, trying to keep them reading and scrolling through an ad-supported site, or presenting a mall's worth of products on a shopping site, lists of "additional content" are a ubiquitous part of the web. Often, these lists are generated dynamically by a CMS or web publishing tool — and taking user behavior and signals into account can dramatically increase their effectiveness.

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The larger the pool of content and the more metadata that's used to categorize it, the better these automated recommendation systems perform. Amazon uses detailed analytics data to measure which products customers tend to purchase after viewing a category — and offers visitors quick links to those popular buys. Netflix hired taxonomists to tag their shows and movies based on director, genre, and even more obscure criteria. The intersections of those tags are the basis of their successful micro-genres, like "Suspenseful vacation movies" or "First films by award-winning directors."

Prioritization

One of the biggest dangers of personalization is making bad assumptions about what a user wants, and making it more difficult in the name of "tailoring" their experience. One way to sidestep the problem is offering every visitor the same information but prioritizing and emphasizing different products, messages, and services. When you're confident in the value of your target audience segments, but you're uncertain about the quality of the signal data you're using to match them with a visitor, this approach can reduce some of the risks.

Dynamic Assembly undefined

Hand-building custom content for each personalization scenario is rarely practical. Even with aggressively prioritized audience segments, it's easy to discover that key pages might require dozens or even hundreds of variations. Breaking up your content into smaller components and assembling it on the fly won't reduce the final number of permutations you're publishing, but it does make it possible to assemble them out of smaller, reusable components like calls to action, product data, and targeted recommendations. One of our earliest (and most ambitious) personalization projects used this approach to generate web-based company handbooks customized for hundreds of thousands of individual employees. It assembled insurance information, travel reimbursement instructions, localized text, and more based on each employee's Intranet profile, effectively building them a personalized HR portal.

That level of componentized content, however, often comes with its own challenges. Few CMS's out-of-the-box editorial tools are well-suited to managing and assembling tiny snippets rather than long articles and posts. Also, dynamic content assembly demands a carefully designed and enforced style guide to ensure that all the pieces match up once they're put together.

4. Metrics: Things You Measure to Judge the Reactions' Effectiveness

The final piece of the puzzle is something that's easy to do, but hard to do well: measuring the effectiveness of your personalization strategy in the real world. Many tools — from a free Google Analytics account to Adobe Sharepoint — are happy to show you graphs and charts, and careful planning can connect your signals and segments to those tools, as well. Machine learning algorithms are increasingly given control of A/B testing the effectiveness of different personalization reactions, and deciding which ones should be used for which segments in the future. What they can't tell you (yet) is whether what you're measuring matters.

It's useful to remember Goodhart's Law, coined by a British economist designing tools to weigh the nation's economic health. "When a measure becomes a target, it ceases to be a good measure." Increased sales, reduced support call volume, happier customers, and more qualified leads for your sales team may be hard to measure on the Google Analytics dashboard, but finding ways to measure data that's closer to those measures of value than the traditional "bounce rate" and "time on page" numbers will get you much closer. Even more importantly, don't be afraid to change what you're measuring if it becomes clear that "success" by the analytics numbers isn't helping the bottom line.

Putting It All Together

There's quite a bit to chew on there, and we've only scratched the surface. To reiterate, every successful personalization project needs a clear picture of the signals you'll use to identify your audience, the segments you'll group them into for special treatment, the specific approaches you'll use to tailor the content, and the metrics you'll use to judge its effectiveness. Regardless of which tool you buy, license, or build from scratch, keeping those four pillars in mind will help you navigate the sales pitches and plan for an effective implementation.

Categories: World News

It's Drupal Contrib Wednesday! Post recent contrib module likes/dislikes

Wed, 07/25/2018 - 20:41

Have you tried a new module or theme recently, or do you have a favorite that nobody seems to know about? Tell us what you like or dislike.

(Check out the weekly post schedule in the sidebar)

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Categories: World News

Question: Is a company's facebook profile picture considered a logo?

Wed, 07/25/2018 - 19:59

In the terms of FreePik and other sites, when you pay for the image (not using the free version), it states that it may not be used as a logo. So say if I alter one of the 1000's of "logo" templates on their site, and only uploads it as a facebook profile picture and uses it for a buisness page, is it considered a logo? (If they do not print it out IRL or trademark it or anything).

Thanks in advance.

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Categories: World News

How hard would building a populating map site be for someone with limited skill?

Wed, 07/25/2018 - 19:59

Let me clarify. I will start by saying I have a basic working knowledge of HTML and CSS. I could probably hatch together a small functioning informational website, but that's about all I got as far as skills. So if something like this is available from Wordpress or any of the other million WYIWYG options that would also be nice.

I am attempting to make a simple site where people can go in and be presented with a checklist of items or search a list, and choose certain items and then put in their zip code. This would then take that info and populate it on a map. For example; say there is are 5 versions of a super limited toy coming out this holiday season and you want to follow where most people are finding it. You found one in Michigan so you log on say I found Toy A in this zip code you can then view a map that shows assuming by color code where in the country people are finding the items. I guess the map should also be filterable by toys. Anyway this is an idea I have for something and would love a simple solution for my little brain to handle. But something tells me it's not a simple solution.

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Categories: World News

To those that design and build your own sites - Wix or Custom build?

Wed, 07/25/2018 - 19:59

I built my wife a wordpress site for her makeup business years ago and it's starting to look a little tired so she's asked for a refresh as well as something more SEO friendly.

Now, as a web dev and designer my obvious thought ws to build myself but after chatting to a colleague and thinking about the time it would take for me to build a great site from scratch he suggested just going with a pre built like wix, squarespace etc which makes me feel dirty, not sure why!?

Could go wordpress builder, template, library etc. Got me curious about what others do and why?

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Categories: World News

Making a blog without using a CMS

Wed, 07/25/2018 - 19:59

Howdy,

I’m making a website based around The Top-100 Sporting events and I want it to include two sections that I regularly update.

One section is due to contain a number of articles that give detail on each event. With info such as Price, Difficulty, availability etc. - Essentially a collection of infographics to be displayed on their own individual page.

The other section I wanted to be a basic blog. Essentially just a place for me to share my experiences of the events which will be updated at random.

From my own research most would recommend doing these on Wordpress, however my own personal experience of working with WP left me rather jaded.

The restriction of themes and my lack of PHP knowledge left me craving the freedom of building and customising pages from scratch.

Ideally I would like to be able to simply copy and paste my HTML layout of the articles and blog posts each time and update this with the relevant info but I don’t know if this is realistic?

If I was to do this would I be restricting my options of including features akin to WP Widgets like a comments section etc.?

Would learning PHP be a better option even without using WP or am I best off just biting the bullet and getting to grips with Wordpress?

Sorry for the rather vague questions, hopefully I’ve worded this properly.

Any advice and tips would be really great. Cheers!

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Categories: World News

Drupal 7 to 8 custom migration - combine multiple link fields into a single link field (unlimited)

Wed, 07/25/2018 - 19:52

In our drupal 7 site I have multiple social link fields (links) that I would like to combine into a single "social_links" link type field. How do I do that in a custom d7 to d8 migration? I've tried multiple ways with no success.

Essentially I have something like this, but I want other source link fields to be added to field_soc_link_m:

(snipped from the migration yaml file) field_soc_link_m: plugin: sub_process source: field_linkedin (I want source fields: field_twitter, field_instagram, etc added) process: uri: url title: title options: attributes

Thanks!

Categories: World News

How to use and validate profile2 profiles in custom forms?

Wed, 07/25/2018 - 19:52

this is Abdullah here, I'm stuck with a problem and hoping a working solution from you. I am trying to built a multi step sign up form for my drupal 7 site, therefore I followed this article: http://matthewgrasmick.com/article/building-multistep-registration-form-... And I have built a module by following this article. Now problem is that in first step of my form, I would like to take the personal information of users, such as : First name, Last name, Date of Birth etc. therefore I need to use one of my profile from profile2 called "personal". But I can't figureout that how can i use that profile in first step? and how to validate it? Because without validation it won't work. Looking forward to a working example or solution. Thanks in advance.

Categories: World News

Will The Web Designer Be Replaced by Artificial Intelligence?

Wed, 07/25/2018 - 18:36
Innovations change designers’ lives and our understanding of design as a whole. Serious changes became apparent after the introduction of Macintosh. Designers no longer need sophisticated retouchers and typesetters. The whole working process suddenly became much simpler. However, at that point, nobody expected what will happen next. The internet broke into the world of design and brought not only new simple solutions but also unexpected new challenges. The era of fixed-size projects was over. Businesses started switching from print publishing to websites, and now designers must make sure their projects will fit all possible screen sizes. Today, artificial intelligence is …

Visit us at InstantShift.com

Categories: World News

E-book Readers & Managers – Best of

Wed, 07/25/2018 - 18:26

When we talk about reading on-the-go, I personally think that e-books readers are the best medium to do so. Although there are audiobook apps that you can carry in your smartphone, but those heavy audio files burden your phone and quickly eat up the battery (something you’d never want while traveling). On the other hand, e-book readers are easier to carry and convenient to read from.

So, if you’re up for getting yourself a nice e-book reader, take a look at this post that lists some of the best options in the market. I have highlighted each device’s features and negative aspects so you have an easy time making your pick. Let’s read along.

Read Also: 20 Websites to Sell and Publish Your eBooks

1. Kindle Paperwhite E-reader [$89.99]

Kindle Paperwhite is one of the most popular choices among e-book readers. Thanks to e-Ink technology, you get an impressive reading experience through the screen that mimics ordinary book pages. Moreover, as it is supported by a database of millions of e-books on Amazon, you can simply buy any book and have in on your device in seconds.

The Kindle Paperwhite E-reader has a glare-free screen that allows you to comfortably read even in direct sunlight making it a perfect reading device on a sunny day at the beach. Similarly, in a dark environment, its screen light is bright enough to read but won’t strain your eyes. Also, like other e-book readers, it offers you to read e-books and articles in landscape mode as well.

It supports a lot of different formats, including PDF, Mobi, and RTF. However, unfortunately, it does not support ePub – one of the most popular e-book formats. In case you want to read ePub e-books on this device, you’ll have to convert the file into a Kindle Paperwhite-compatible format.

What I didn’t like about Kindle Papaerwhite is that there’s no power adapter included in the box which means that you’ll have to rely on some other cable which may or may not work. Moreover, this e-book reader is not waterproof and also takes a long time to charge. But once fully charged, it goes on for about a month with normal use.

2. Kindle Oasis [$249.99]

Another e-book reader by Amazon, Kindle Oasis has a much larger display than its predecessors which is a noticeable difference. Though it is a bit expensive, however, it offers some of the most advanced features that justify its high price.

Kindle Oasis has a modern ergonomic design that makes it easy to hold and is quite lightweight (only 4.6 ounces). For those who still feel nostalgic about the buttons on the first generation of Kindles, in this model you’re going to find buttons to turn pages.

What is special about this particular device is that you can not only read e-books on it but also listen to hundreds of celebrities-narrated audiobooks while driving, cooking, or traveling. It has a glare-free high-resolution display that makes you feel like reading a physical book.

With a huge storage capacity of 8GB, you can upload hundreds of e-books, magazine, newspapers, and audiobooks. It is also waterproof so you can take it to even more places to read.

Talking about cons, its biggest disadvantage is the high price which makes it the most expensive of all Kindles. Additionally, it takes ridiculously long time (about 21 hours) to charge, but once charged, the battery lasts for weeks.

3. Kobo Aura H20 [$179.99]

If you are going on vacation to the seaside, you’ll be going to need a device which can withstand the waves. Kobo Aura H20 prides itself on being the best waterproof e-book reader as it can stand up to 1 meter of water for half an hour.

It features 6.8 inches glare-free screen with a high-resolution display, seamless page turns, and Carta e-Ink which is also used in Kindle Paperwhite. The device has automatic blue light adjustment feature for bright and dark environments as well as adjustment settings for the font size and margins – all of which gives you a great reading experience.

Kobo Aura H2O is supported by Kobo store from where you can download any e-book you want from over 5 million titles. It also comes with a built-in dictionary, page highlight and notes-taking feature, along with a hefty storage of 8GB.

The downside of this device is that you cannot borrow e-books from a public library right on the device as it does not have Overdrive built into it. Also, it is larger and more expensive as compared to Kindle Paperwhite. But if you’re looking primarily for a weather-resistant device with great UI, this is the one for you.

4. Kindle Voyage E-reader [$199.99]

A third entry in this list by Amazon, Kindle Voyage is a slightly upgraded version of Kindle Paperwhite. It offers an excellent reading experience thanks to a sharper display, pixel-dense screen and the backlight feature that automatically adjusts to select the right level for the ambient light.

When it comes to the physical features, Kindle Voyage offers a premium rubberized design in comparison with the plastic design of Kindle Paperwhite. It is thin, light and comes with impressive PagePress buttons on the left to seamlessly flick pages. Also, it has an automatically rotating screen allowing you to use buttons if you are a left-hand person.

The battery life of Kindle Voyage is impressive; you can use the e-reader for weeks without the need to recharge. Moreover, the e-book reader allows you to export notes and quotes to your email with ease and you can even set daily reading goals if you want.

A high price is one of its biggest negatives that makes it less affordable for an average reader. Also, like other Kindle devices, it does not support ePub e-book format and is strongly embedded into Amazon ecosystem. If you can live with that, then it is surely a great e-reader to have.

5. Barnes & Noble NOOK GlowLight Plus eReader [$119]

One more e-reader which goes at the same price range as Kindle Paperwhite is Barnes & Noble. This is an Android-based device with a glare-free, fingerprint free, and dustproof screen. It has a 6-inch display with a soft glow that you can manually adjust to fit surrounding environment.

You can carry it to a beach or poolside thanks to the waterproof design. The device supports ePub and PDF, however, other favorite formats such as doc, docx, MOBI, and PRC are not supported. With a light weight and six weeks battery life you can carry it anywhere without

Thanks to Android you can install third-party apps for the e-reader using USB cord. 4GB of memory is more than enough for thousands of books. You can create an account on Barnes & Noble store to access a great collection of curated titles.

When it comes to disadvantages, one can say that it does not have a great grip, mainly because of the aluminum back that makes it easier to slip and drop the device. But if you are looking for a truly waterproof e-book reader with some cool features, this device can be your pick.

The post E-book Readers & Managers – Best of appeared first on Hongkiat.

Categories: World News

This is Apple’s come-to-Jesus moment

Wed, 07/25/2018 - 18:24

The company’s response to a new throttling drama shows it can ignore public sentiment no longer.

In what is becoming an all-too-familiar trend for Apple, the company was called out on social media for an apparent throttling issue in its new Core i9 Macbook Pro.

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Categories: World News

How Microsoft fixed the worst thing about product packaging

Wed, 07/25/2018 - 18:24

A new package designed for people with disabilities looks like a joy for anyone to open.

Thanks in no small part to Apple, packaging design is a major part of the design process at many companies today. So when designing the new Xbox Adaptive Controller–a gamepad for people who might not have use of their limbs at all–Microsoft realized it also had to figure out how to build a box for it that was just as accessible and amazing, too.

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Categories: World News

Art Deco Graphic Design: A Classic Trend

Wed, 07/25/2018 - 17:24

Add some old-school charm to design projects, with an art deco-inspired design. Traditional, classic, and vintage styles are on-trend now, making art deco elements a fun and easy way to add a touch of something the evokes classic feelings while maintaining a modern touch.

Art Deco graphic design might be a trend, but it is not a new style. The style dates to the 1920s with the greatest popularity of the style lasting for about 15 years. Art deco took off in part due to a culture where advertising was gaining popularity. Art deco graphic design was a mass-produced style and was in everything from magazines to the lines of car styles to architecture to the clothing styles associated with the roaring 20s (such as flapper girls).

Read on to find out more about this trend, and how art deco graphic design is making a comeback!

Beginnings of Art Deco

The reason art deco design worked so well back in the 1920’s – and why it continues to be a staple among graphic designers today – is that it’s purely aesthetic. There’s not a lot of ideology behind art deco. There’s a distinctive look, but no rules to follow. It works for almost everyone and with almost anything.

One of the classic examples of art deco in graphic design is the poster for the L’Atlantique ship, above. Adolphe Mouron (A.M.) Cassandre created this and many similar designs as a poster artist. It shows the grad style that is art deco in a nutshell. (Now the classic poster is sold in mass production as a home décor item.)

The Art Story has a great, and more academic, description of art deco as it evolved in design:

Practitioners of Art Deco utilized parallel lines and tapering forms that suggest symmetry and streamlining. Typography was affected by the international influence of Art Deco and the typefaces Bifur, Broadway, and Peignot immediately call the style to mind.

In terms of imagery, simple forms and large areas of solid color are reminiscent of Japanese woodblock prints, which had become a major source of influence for Western artists, especially in France, following the end of the isolationist Edo period in 1868. The subsequent influx of art from Japan to Europe made an enormous impact. In particular, artists found in the formal simplicity of woodblock prints a model for creating their own distinctly modern styles beginning with the Impressionist.

Art Deco Design Characteristics

What exactly does art deco look like?

The graphic design style is rather broad with plenty of characteristics. Many of these elements are designed to work in contrast with one another to create something that’s attention-grabbing and exciting to look at. (Remember much of this type of graphic design is rooted in advertising, which is made to draw attention.)

Common characteristics of art deco graphic design include:

  • Strong use of geometric shapes, particularly triangles
  • Large areas of unused space
  • Strong lines, often with thick strokes and even zigzags
  • Strong color palettes with one or two saturated hues
  • Typography with thick strokes or strong ornamentation (additional strokes rather than flourishes
  • Hard edges and rectangular shapes
  • Chevron patterns
  • Mosaic styles
  • Images with an almost flattened look that more artistic and less realism
  • Stylized florals
Try It for One-Off Design Projects

Art deco graphic design might be a trend that’s best-suited for one-off projects, rather than full scale designs. It’s bold and ornate and a massive website project in this style could get a little overwhelming.

On the other hand, a party invitation might have just the right touch with elements of this design trend.

Some of the best uses of art deco in design include:

  • Posters
  • Simple logos
  • Typography-based projects
  • Invitations or stationery
Using the Art Deco Trend

Art deco graphic design has a glamorous and elaborate feel to it. Strong shapes and architectural leanings give these design a true presence with a solid foundation.

Further, most designs tend to work with art deco elements in their traditional styling with ornate complementary elements and color palettes with rich colors, including gold, and deep blues and purples. All of this combines to give art deco styles a regal nature with a lot of panache.

While art deco is a classic style – it has roots that are nearly 100 years old – it has a modern look. These graphic designs are clean, yet ornate and can be dressed up or down depending on the rest of the design.

The art deco trend also pulls from minimalism, particularly with cards in stationery usage, as well as modernism and art nouveau styles.

Art Deco Typography Styles

The art deco graphic design trend seems to have its own brand of typography as well. One of the nice things about this style is that typefaces are rather ornate and fun, but don’t have all the long flourishes and swashes and tails that give other ornate typefaces a more feminine feel.

These typefaces are pretty neutral and can even make for nice projects without many other elements.

These typography styles are often identified by thick strokes and alternating lines or fills. The x-height of these characters is often exaggerated with exceptionally tall characters or more stubby variants. While the characters are often straight up and down, they often use varying stroke weights on a sans serif base. Often these typefaces look like what you might imagine to be a “modern sans serif” or precise hand lettering.

Another common element of the art deco typography style is use of all caps for lettering. While some of these typefaces might include lowercase characters, they are not frequently used.

Popular art deco style typefaces include:

Conclusion

Do you see the art deco graphic design trend as something you can use in projects? While the style is pretty easy to use, it seems to set a certain mood or tone for projects. Make sure this feeling works with what you are trying to say with your piece.

And if you are looking for more art deco inspiration, hope over to Behance. That’s where a many of the examples from this collection were gathered and there’s plenty of great art deco work to peruse to help jump-start your imagination.

Categories: World News

Red Hat's "Road to A.I." Film, Google Chrome Marks HTTP Connections Not Secure, BlueData Launches BlueK8s Project, Linux Bots Account for 95% of DDoS Attacks and Tron Buys BitTorrent

Wed, 07/25/2018 - 17:17

News briefs for July 25, 2018.

Red Hat's Road to A.I. film has been chosen as an entry in the 19th Annual Real to Reel International Film Festival. According to the Red Hat blog post, this "documentary film looks at the current state of the emerging autonomous vehicle industry, how it is shaping the future of public transportation, why it is a best use case for advancing artificial intelligence and how open source can fill the gap between the present and the future of autonomy." The Road to A.I. is the fourth in Red Hat's Open Source Stories series, and you can view it here.

Google officially has begun marking HTTP connections as not secure for all Chrome users, as it promised in a security announcement two years ago. The goal is eventually "to make it so that the only markings you see in Chrome are when a site is not secure, and the default unmarked state is secure". Also, beginning in October 2018, Chrome will start showing a red "not secure" warning when users enter data on HTTP pages.

BlueData launched the BlueK8s project, which is an "open source project that seeks to make it easier to deploy big data and artificial intelligence (AI) application workloads on top of Kubernetes", Container Journal reports. The BlueK8s "project is based on container technologies the company developed originally to accelerate the deployment of big data based on Hadoop and Apache Spark software".

According to the latest Kaspersky Lab report, Linux bots now account for 95% of all DDoS attacks. A post on Beta News reports that these attacks are based on some rather old vulnerabilities, such as one in the Universal Plug-and-Play protocol, which has been around since 2001, and one in the CHARGEN protocol, which was first described in 1983. See also the Kaspersky Lab blog for more Q2 security news.

BitTorrent has been bought by Tron, a blockchain startup, for "around $126 million in cash". According to the story on Engadget, Tron's founder Justin Sun says that this deal now makes his company the "largest decentralized Internet ecosystem in the world."

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